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White Hot, Right Now


The rule “no white after Labor Day” may have just found an exception. Just in time for spring and the coming summer months, Apple has announced the arrival of the iPhone 4 in white.


Technologically identical to the original iPhone 4, the white version features Apple’s revolutionary Retina display, Facetime video calling, the ability to multitask by running multiple apps at the same time, and HD video recording capabilities. This newest crop of iPhones has brought excitement to consumers who, since the announcement of the iPad 2, have been waiting to see what Apple will unveil next.


Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, thanked consumers for patiently waiting for the white iPhone to hit stores and declared, “The white iPhone 4 has finally arrived and it’s beautiful.”


The 16GB model of the white iPhone 4 is retailing for $199, while the 32GB model can be purchased for $299. The white iPhone 4 is available for purchase from Apple’s online store, Apple retail stores, Verizon Wireless stores, AT&T stores, and select Apple Authorized Resellers. (www.apple.com)   KRISTINA ELKUS


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