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Home Integration

Home Integration

Home Integration

Revolutionizing the home buying and furnishing process

Posted on March 7, 2018

It’s no secret that the furniture industry has close ties to the housing market, and that retailers are competing head over heels to get in front of the new homeowner. Traditionally, when a home is purchased, the broker/buyer relationship ends at the close of escrow. The keys are handed over, along with a bottle of congratulatory Champagne, and you’re on your own. Enter Michael Bilicki, co-owner of Greathouse Furniture in San Diego and Encinitas, who, with business partner Paul Rees, started GH Real Estate & Design. By integrating the home buying/selling and furnishing process, his full service realty group is revolutionizing the way people buy and sell their homes.

Home Integration
Paul Rees and Michael Bilicki

“For me personally, I’ve always been really passionate about real estate,” says Bilicki, who has been a licensed real estate agent for more than 15 years. “Sitting back one day, I thought, ‘How can I provide more value for the consumer here in San Diego?’”

With GH Real Estate & Design, in addition to receiving top-notch service from an experienced and professional realtor, after a home is purchased, the interior designers at sister company Greathouse will help to create a design plan by clarifying the homeowner’s vision and style. With this complimentary service, they’ll assist with space planning, indoor and outdoor furniture selection, lighting, and accessories — helping to bring the client’s personal design style to life.

When it comes time to actually furnish the home, homeowners can buy their furniture at cost plus ten percent for life as long as they reside in that house. Greathouse offers designs by some of the most revered brands including Lexington, Cisco Brothers, Elite, Universal, and Flores Design, plus custom upholstery options, outdoor furniture, and accessory treasures.

There are perks for sellers as well. The GH Real Estate & Design team does all the heavy lifting, staging the home to make it more attractive to potential buyers at no cost to the seller. After highlighting the home’s potential through its staging program, GH Real Estate’s marketing program then shows the home to potential buyers.

When asked about the most appealing aspect of this concept, Bilicki replies, “We find a home you love, negotiate a great deal, and then help you formulate and furnish your creative vision. It creates a lot of value, and a sense of pride for our clients.” 760.822.7879, ownagreathouse.com

Home Integration

Portrait: Photo by Bob Stefanko



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