2026 NAMM Show at-a-Glance

A day-by-day look at the education sessions, awards shows, exhibits, and live music shaping the global music products industry.

Tuesday, January 20 — Day of Service & Education Kickoff

World-class education sessions, global networking events, and NAMM’s annual Day of Service highlight the positive impact of music education on students’ lives and society.

Wednesday, January 21 — Global Media Day & Retail Awards

Exclusive product previews for global media and influencers are offered alongside professional development summits.
Evening: The Reimagined NAMM Retail Awards feature expanded categories, including Best Omnichannel Operation and Best Music Lesson Program.

Thursday, January 22 — Industry Insights & Grand Exhibits

The NAMM U Breakfast Session features top industry leaders and is followed by the opening of the exhibit halls with 1,800+ global brands and cutting-edge innovations.
Evening: The NAMM TEC Awards honor excellence in audio and sound technology. The night also includes the 2026 Bass Magazine Awards Show and Yamaha Night of Worship.

Friday, January 23 — She Rocks Awards & Main Stage Concerts

The high-energy She Rocks Awards celebrate women in music, and the evening culminates in performances on the Yamaha Main Stage featuring major artists.

Saturday, January 24 — Grand Rally & 125th Anniversary Bash

The final day opens with the inspirational Grand Rally for Music Education, a flagship NAMM Foundation event that combines live performances with stories to spotlight the role of music education in our society. Then, a special 125-year anniversary bash takes place in the main plaza, leading into the prestigious Parnelli Awards. Live music continues throughout the NAMM campus.