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Pupapalooza Festival

Pupapalooza Festival
Second Chance Beer Company
Image Credits Erin Wiese Photo

Second Chance Beer Company, the award-winning “Seize a Pint, Save a Pup” brewery in Carmel Mountain Ranch, will host its 3rd Annual Pupapalooza Festival from 2-6pm with more than 20 locally-owned dog-themed vendors, adoptable pups from The Animal Pad, food trucks, and a live DJ.

The leashed pet-friendly event is free to attend, with additional Silver VIP ($100) and Gold VIP ($150) ticket options available that include special perks such as a ten-minute professional photo session for pets in a Puppy Picnic Co. “pupnic” setting, exclusive gift bags, access to a VIP lounge, and more. For the first time in the event’s history, Second Chance will be releasing a special beer specifically for the festivities, a Guava Wheat Ale that will be available on draft and in 16-ounce cans. Event proceeds will benefit The Animal Pad, a San Diego-based, all breed, nonprofit dog rescue organization. Tickets at all levels should be reserved in advance online.