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Vuori

Published

Vuori

“We make clothing for life in motion.” That’s the mission of Vuori, the performance clothing brand founded by Joe Kudla and the pro-skateboarder Chris Miller, friends who share a passion for the active SoCal lifestyle — yoga, running, cycling, and surfing — as well as a frustration with the lack of performance clothing that fits that style. Enter Vuori, Finnish for “mountain,” which offers board shorts, windbreakers, tanks, and t-shirts for men, as well as sports apparel for women. Many items are fashioned from Sea Cell, a fabric made from seaweed and cellulose, which is soft, stretchy, and sustainable. The brand opens its first retail store later this month at 625 South Coast Highway in Encinitas after several months in a concept pop-up shop nearby. It’s also sold online and at yoga studios, outdoor retailers, and lifestyle boutiques such as Yoga Six, Mountain High Outfitters, and Fred Segal. 760.815.3372, www.vuoriclothing.com

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