Loyal clients of Irina Rachow, founder of Fairen Del (originally Madison Leather), can rejoice, as she has returned to Flower Hill to continue offering her impressive collection of handbags, shoes, belts, jewelry, luggage, travel accessories, and more. Reopening a store in these times seems daunting, but Rachow welcomes a challenge. The secret to her success? “When you purchase an item, there is a feeling attached to the transaction of that item that follows it for its entire life. We believe that every purchase needs to have a dash of good feelings. It’s what makes us stand out from the rest. We sell the experience. We sell happy.” (858/259-1120, www.fairendel.com) MIA STEFANKO
