Continuing to grow their fashion boutique brand, sisters Rochelle Johnson and Sheree Vihon-Berghtold have moved The Rare Earth’s Flower Hill location to a front-and-center spot in clear view from Via de la Valle. “We have been in Flower Hill Promenade for the past 28 years,” notes Vihon-Bergthold. “The freshness has given Rochelle and me a new energy.” And with a new energy comes a modified name — TRE Clothing — to match the boutique’s more recent additions in The Forum at Carlsbad and 4S Ranch. Vihon-Bergthold continues, “We freshened the store look with brighter paint, wood floors, and new display fixtures. Our dressing rooms are big and bright and everyone seems to love the new feel. Best of all you can see all the merchandise.” Staple featured lines include BCBG, Hale Bob, Alberto Makali, Bianco Nero, David Kahn, Michael Stars, Testament, Bishop, Oat Cashmere, and others. Vihon-Berghtold concludes, “We are constantly evaluating our customers and how better to service them with clothing and accessories that fit their lifestyle. We have continued to listen to our clientele to buy clothing that suits their lifestyle and how they live.” (858/755-7227) MIA STEFANKO
