With the dining daily deal market on the rise, MOGL is a new digital consumer game that offers steady, long-term incentives for both consumers and restaurants. “Typical coupon sites and daily deal companies offer restaurants a ‘steroid’ approach that helps to inflate their business quickly, but only temporarily,” notes Jon Carder, co-founder and CEO of the Solana Beach-based company. To promote customer loyalty, MOGL’s platform is built on three key components — ten percent cash back on your designated debit or credit card each time you dine at a participating restaurant; MOGL recognition (each month a top customer of a participating restaurant wins a “jackpot” cash prize equal to ten percent of all cash back earned by members that month at the restaurant up to $1,000); and the donation of a meal for a meal (through a partnership with Feeding America San Diego, every time a MOGL member spends more than $20 at a MOGL restaurant or bar, one meal is donated to someone in need). MOGL membership is free. To locate a participating restaurant, search the company Web site or download the MOGL app for iPhone or Android. (www.mogl.com) JANE SHIOMI
